Mobile phones are an important communication tool for many people in the USA and throughout the globe. A study reveals that 50% of the earth’s population has a mobile device and there are nine new phone users are added each second.
This is the reason why mobile advertising is a sure thing for both brick and mortar businesses and online entrepreneurs.
Here are the top 10 tips on mobile advertising.
#1. Make your website mobile-friendly
The very first thing you must do prior to starting a mobile advertising campaign is to ensure that your website is mobile-friendly. You have to ensure that contents and menus show well for your consumers and to achieve this you need to have a mobile-friendly website.
#2. Create contents that are mobile-friendly
Create content based on what mobile users may require while they’re on their way.
You should remember that most smartphones show content on a tiny screen. And mobile users tend to be in a rush while they’re seeking information. The only thing they focus on is why they came here. One way to solve this is to write good headlines.
#3. Introduce your brand to smartphone users
Just like software developers, bloggers or business owners, brands can’t overlook mobile marketing. One way to introduce your brand to mobile users is to use mobile ads. You can do this with social media or other platforms.
#4. Start local marketing with Google My Business
Consumers frequently search for local information. If you wish to appear in front of the leads, you have to bring your business on google map. This can be done simply with Google My Business listing. This also makes it easier for both desktop and mobile users to locate your business.
#5. Make your website navigable
Navigation is amongst the six interface optimizations that can improve conversion rates. Your footer, menu bar and other items should be navigable. It also must be responsive, so that it can be readable regardless of the type of mobile devices your users are using.
#6. Make QR codes for fast access
If you wish to advance your mobile marketing, you should begin using QR codes. These are popular in Japan, where they came from. QR indicates “quick response”. The codes save plenty of data and can be sent quickly and digitally, making them perfect for mobile phone users.
#7. Create mobile applications
Mobile applications are primarily designed to run on tablets, smartphones and other handheld gadgets. They can be downloaded from the Apple App Store or Google Play Store and then accessed a variety of programs or website functions. Having a mobile app for your business or website can help drive sales and leads.
#8. Get Social engagement
Most of the time, social engagements come from mobile phones, so you should keep social media as a part of your mobile marketing plan.
#9. Start real-time tracking for mobile applications
Efficient mobile marketing depends on tracking. And real-time tracking for your apps is crucial so that you are aware of what’s happening and when it happens.
#10. Utilize multi-channel campaigns
Multi-channel campaigns can be done through social networks, mobile apps, chat programs such as IMO, Whatsapp, mobile display ad and more. Consumers now lead a multi-channel lifestyle, your advertising strategy has to match.
Mobile advertising is a trending topic now and it is highly recommended to try this new approach to engage your customers. So upgrade your business’s marketing strategy and make sure that you get the conversions your business needs.