Local marketing is a promotional strategy that focuses on a particular geographical market of consumers. Normally, it is within a close radius to the business’s headquarter or location (typically within the 50-km radius).
Local marketing seems to be a good investment for restaurants, brick and mortar shops, and service-focused businesses. However, even blogs and eCommerce businesses can benefit from local marketing.
Here are the top 5 tips for local marketing.
- Optimizing for local search
Local SEO is a great digital marketing service your company can utilise to get more leads. Local SEO can help you connect with consumers who are looking for your products or services.
Most consumers use local searches via Google to locate a local business. These search terms include phrases like “in [city]” or “near me” to help potential customers get the most accurate and relevant results. Optimizing for local search terms can get you in a higher position on search results for these search terms and benefit from those leads.
- Optimize your GMB Listing
Get your website listed on the Google My Business page to make sure your company appears in local search results. Your GMB listing is crucial for your local digital marketing approach. If you wish your business to come up in the box in the search results, also referred to as the Local SEO pack, you should have a GMB listing.
- Optimize your website
Aside from GMB listing, your website should be optimized for local search terms. You would like your business to come up on search results when someone performs a local search. Optimizing your website for local search terms helps more customers locate your page.
One simple way to optimize your website for local search is by including keywords. Keywords help your site get found for relevant local search terms. If you want to appear at the top of relevant search results you should select the right keywords.
- Get local customers with PPC Ads
PPC ads are a great way to improve your online local marketing campaign. They help you reach customers that are more interested in a purchase, which leads to more sales and calls. Simply put, pay-per-click leads are 50% more likely to turn to sales and calls than organic traffic.
- Monitor your online reviews
Reviews are important for your online business. Customers depend on reviews to decide if they should purchase from your company.
When people search for a service or product, they check the reviews to learn if that business is a good choice. If they see an abundance of great reviews, they’re more likely to select your business. Likewise, excessive negative reviews can drive away people from your business.
#Bonus Tip
Use Social Platforms
When you’re planning your digital marketing strategy for your local services, make sure that social platforms are a part of it. Social media marketing allows you to get new customers and nurture customers who are already followers of your page.
There more several choices when it comes to social media marketing. They include Twitter, Instagram, Facebook, Pinterest and LinkedIn etc. You should decide which one is good for you based on your audience.
Local marketing is crucial to your company since it helps you get leads interested in your services or products. You’ll get leads that are more likely to turn to conversions. At Atihsi LLC, we have years of experience in local marketing.
If you are ready to begin reaching more local consumers interested in your local products or services, get in touch with us today.